So glad you found us! We’re Pawsome Naturals — proudly born on the Sunshine Coast and powered by nature, science and one very enthusiastic rescue dog, Otto (Chief Taste Tester, CEO of Zoomies).
We blend clinically studied ingredients with holistic pet nutrition to help Aussie pets feel calm, comfy and full of life. Small batch, low filler, high quality. Because “near enough” is not good enough for the ones who sleep on our pillows.
Great margins + repeat sales
Premium concentrated multipe benefit formulas your customers trust and back pocket
Key amino acids and botanicals help support balanced neurotransmitter activity, encouraging a calmer, more settled state without dulling personality
Gut–brain connection
Targeted probiotic support and gentle digestive ingredients help nourish the gut microbiome — an essential part of emotional regulation in dogs.
Stress hormone modulation
Adaptogenic herbs help the body respond more evenly to everyday stressors such as separation, noise, changes in routine, or busy environments.
Whole-body calm
Minerals and soothing botanicals support muscle relaxation, sleep quality, and overall emotional balance — helping dogs settle more easily day to night.
SerenePaws Balanced Approach to Calm
No sedation, just gentle calm from the inside out.
Adaptogens
Ashwagandha and Holy Basil support resilience to stress
L-Theanine and L-Tryptophan
L-Theanine and L-Tryptophan
Unique probiotic
Clinically studied to support mood and stress balance in dogs
Adaptogens
Ashwagandha and Holy Basil support resilience to stress
An adaptogen is a natural substance that helps the body adapt to stress, supporting balance without overstimulating or sedating.
Amino acids
L-Theanine and L-Tryptophan
To promote serotonin (the feel-good neurotransmitter)
and provide calm alertness.
Unique probiotic
Clinically studied to support mood and stress balance in dogs
Helping them feel calmer and more at ease.
Why retailers love SerenePaws
Science-led, holistic formulation
Non-sedating and suitable for daily use
Powder format for easy mixing with food
Designed for real-world stressors (travel, fireworks, visitors, grooming, shows)
Aligns perfectly with gut-first and whole-dog wellness philosophies
Fits beautifully alongside SymbioPaws
SerenePaws was developed to work with gut health, not against it — making it a natural companion to microbiome-focused products such as SymbioPaws.
Together, they support calm from the inside out.
Your Pet’s Health, Guaranteed.
Genuine Aussie quality, made local
Vet-Formulated
Safe & Certified Ingredients
Your Starter Wholesale Pack Includes
You bring the shelf space.
We’ll bring education, tail wags and sparkling good vibes.
Marketing + Education
A4 product sheets (science made simple)
Quick retail guide for staff
Optional mini learning sessions (stress, gut health, natural wellness)
In-Store Merchandising
Shelf talkers + wobblers that actually get noticed
Counter displays with woof-appeal
Window poster: Rooted in Nature. Proven by Science.
Print + Digital Support
Take-home brochures featuring Otto’s story
QR codes linking to videos + science
Social media images + captions ready to post
Retailer Perks
Buy 6, Get 1 Free launch bonus
Welcome gift signed by Otto’s paw
Real-human support whenever you need
Our Promise
Created for Otto
Made for all
Backed by science
Loved by pets
Approved by their humans
Sunshine Coast proud
Rooted in Nature. Proven by Science
Helping pets feel amazing, one scoop at a time
Pawsitive Vibes Only
From wagging tails to glowing reviews,
see why pups (and their humans) love Pawsome Naturals.
"This is an amazing probotic, not only does my Dashund love the taste, it has completely helped her digestive problems. I was lucky enough to try a sample & ran out, within days she was struggling to go to the toliet again. Her stools are alot bigger & firmer which is great for her anal gland problems. It has made her a much happier pup less eating grass, less licking paws & itchy skin ☺️"
Willow
Verified Buyer
"I’ve been using Pawsome Naturals for about 3 weeks now with my 9-year-old dog who has atopy (allergies that cause him to itch like crazy, smell really unpleasant, and get scabs all over). Honestly, this stuff has been a total game changer."
Emily Wold
Verified Buyer
"We’ve tried everything for our older gentleman staffie's sensitive tummy, and our cat's digestion and it has been great. Within a week, poos were firmer, tchiness eased off, and she’s back to her happy, cheeky self. And the cat who is the boss agrees.
I love that it has a range of the good stuff so I’m not giving them a cocktail of pills powders and potions."
Pooky
Verified Buyer
"I’m so impressed with SymbioPaws! My cats tucked in straight away on their very first meal, which is always a good sign with picky eaters. It’s such a relief to see them enjoy something that’s also good for their health. Thank you, SymbioPaws, for creating something that truly puts our pets’ wellbeing first!"
Dani M.
Verified Buyer
"My 8 year old Spaniel did a polite zoomie yesterday, first one in ages. She smells heaps better, is smilie and her coat is very glossy. She has been taking SymbioPaws for almost a month and I can see a lovely change in her overall attitude. I am super happy with the results thus far. Will look forward to trying any new products you have."
Patricia D.
Verified Buyer
"Since my dog sawyer started taking SymbioPaws I have noticed a huge improvement in her overall mood. I have always struggled to find a supplement she would take with ease and not walk away from.
A simple sprinkle over her food and her allergies have improved. It really is Pawsome :)"
Sarah G.
Verified Buyer
Frequently asked
questions
Are your products Australian made?
Yes, Pawsome Naturals is proudly Australian-owned, and our products are made in Australia using high-quality, carefully sourced ingredients.
What are complementary medicines for pets?
Complementary pet medicines are natural supplements and remedies that support pets' overall health and well-being. Some ingredients in Pawsome Naturals products have been used for centuries in traditional medicine, while others are backed by modern scientific research. These formulations can contain vitamins, minerals, herbs, and other natural compounds to promote vitality and balance in your pet's health.
Are complementary medicines safe for dogs and cats?
Our high-quality complementary medicines are formulated specifically for pets and are generally safe and well-tolerated when used as directed. However, it's always best to consult your vet before introducing new supplements, especially if your pet has an existing medical condition or is on a prescription medication.
Does scientific research back your complementary medicines?
Yes! At Pawsome Naturals, we formulate our products based on scientific research and evidence-based practices. We prioritise quality, safety, and efficacy to ensure the best possible support for your pet's health.
Are Pawsome Naturals products suitable for all breeds and ages?
Our complementary medicines are designed to support dogs of all breeds and life stages. However, some formulations are tailored explicitly for puppies, seniors, or dogs with particular health concerns, so be sure to check product details for the best fit.